Thursday, August 29, 2013

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TV ratings are measured on Twitter

The rapid expansion of the use of Twitter in Turkey in recent years, many of the sector's business model is reflected. The audience at the beginning of the computer screen at the same time, tablets and smart phones in the television world, the impact of social media content was produced. TV channels broadcasting in the United States and Europe, production companies, and media agencies, refers to the "Social Rating", the program analyzes the publication, and also for arrays are now in Turkey.

Kimola Ankara-based technology company, providing social Rating analyzes Turkey opened the Social TV Analytics service. Social TV Analytics service, rating the value of the social construction of Turkey published by measuring TV 182 TV channels, production companies, media buying agencies, and introduces a brand-oriented analysis tools.

During the last publication "O Behzat." And "Layla and Majnun" popularity of social media conversations and traditional gap between the rating results found an echo in the industry and had caused controversy. Social TV Analytics render it comparable to the uncertainty of the data analysis through the use of media and advertising sector led.

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